For Independent Dental Practices

Google Ads for independent dental practices.

Helping dental practices generate more high-value private patient enquiries through Google Ads, Meta Ads and conversion-focused landing pages.

  • Private patient focus
  • Transparent monthly reporting
  • No long-term contracts
  • You own your ad accounts
Why Google Ads work for dentists

Reach patients at the moment they decide to book.

High commercial intent

People searching "Invisalign near me" or "dental implants London" are actively looking to book. Google Ads reaches them at the moment they're deciding.

Predictable enquiries

Well-managed campaigns produce a reliable stream of enquiries you can plan a diary around.

Scalable by treatment

Start with one high-value treatment (typically Invisalign or implants) then expand as the account matures.

Treatments

Treatments well-suited to paid advertising.

Invisalign & clear aligners

Consistently one of the highest-return treatments to advertise.

Dental implants

High-value, considered treatment — well-suited to paid search.

Cosmetic dentistry

Whitening, veneers and smile makeovers.

Hygiene & check-ups

Steady baseline enquiries and long-term patient value.

Emergency appointments

High-intent local search with fast conversion cycles.

New patient consultations

Broader lead generation for a growing private list.

Common challenges

What we see practices struggle with.

Most independent practices we speak to are running some form of advertising, but the fundamentals are missing.

Ads driving traffic to a homepage that wasn't built to convert
Conversion tracking that doesn't reflect actual booked patients
Broad campaigns bidding on the wrong search terms
Reports full of clicks and impressions but no cost-per-enquiry
Agencies who don't understand private dentistry economics
How Solverant works

A structured engagement, transparent throughout.

  1. 01

    Discovery call

    30 minutes discussing your practice, treatments and growth goals.

  2. 02

    Audit & plan

    Full review of any existing activity plus a written plan for the first 90 days.

  3. 03

    Setup & launch

    Campaigns, tracking and landing page recommendations built and launched properly.

  4. 04

    Manage & report

    Weekly optimisation, monthly reporting and a monthly strategy call.

Pricing

Clear monthly pricing.

Google Ads Management

£495/month

For businesses looking to capture existing demand through Google Search.

Google + Meta Growth

£895/month

For businesses wanting one joined-up advertising strategy across Google and Meta.

Meta Ads Management

£495/month

For businesses wanting to generate qualified leads through Facebook and Instagram.

FAQ

Common questions from practice owners.

How much ad spend do we need?

For a single high-value treatment like Invisalign or implants, we typically recommend starting at £1,500–£3,000 per month in ad spend. This is separate from our management fee.

How quickly can we launch?

Most practices are live within 10–14 working days once we have account access, brand assets and tracking approvals.

Do you guarantee a number of enquiries?

No responsible agency does. We commit to disciplined structure, proper tracking and transparent reporting. Results depend on your offer, treatment prices, location and budget.

Do you work with corporate groups?

Our focus is independent practices and small groups where we can work directly with the owner or practice manager.

Can you handle Meta Ads too?

Yes. Meta Ads work well alongside Google for Invisalign and cosmetic treatments where visuals matter. This is included on our Growth plan.

What about landing pages?

We provide landing page recommendations as standard. Where a rebuild is needed we can quote separately or include it in scope.

Book a Strategy Call

Ready to grow your private patient list?

Book a 30-minute strategy call. We'll review your current activity and outline what realistic growth could look like — no pressure to work with us.